ADVICE &
ORGANIZATION REFERENCES
BRAND TERRITORY
DANONE NATIONS CUP
• Advice
• External communication
• Football competition
• Digital Social Media
• Influence
The Danone Nations Cup is the largest international football competition for children aged 10 to 12 (U12 category) organized every year since 2000, at the initiative of the Danone group.
• External communication
• Press launch of a new vehicle
Every 2 years, KIA asks us to organize its press tests. We bring together journalists over a few days so that they can test the brand’s new vehicles.
KIA
PARIS SAINT-GERMAIN ACADEMY WORLD CUP
• Internal and external communication
• Football competition (World Cup)
Every year we organize the PSG Academy World Cup in Paris, bringing together all the PSG Académys present around the world. This World Cup reserved for the U11, U13 and U15 categories takes place over a week and includes a football tournament, special visits to the city of Paris and many other unforgettable activities for children.
• Advice
• External communication
• Football competition
PARIS FC, with its partner VINCI, has been organizing the VINCI CUP since 2016, an international pre-season tournament reserved for professional clubs (U-15 categories). This high-level international competition brings together the main French Ligue 1 clubs with a few foreign clubs (Tottenham Hotspurs, FC Porto, Juventus FC, Manchester City, etc.)
VINCI CUP
VOLVIC
• Advice
• External communication
• Obstacle course
As part of the redefinition of the Volvic territory in 2014 (new logo, new visual identity and new slogan), the Danone group brand wanted to modernize and rejuvenate its image.
The agency therefore recommended to the Danone Group brand a global 360° strategy by becoming a partner and official water of The Mud Day, the leading obstacle course in France.
EMPLOYER BRAND
• Advice
• External communication
• Obstacle course
“Listen to more music”, challenge to continue your effort. The best specialist running salespeople from Intersport stores throughout France were invited by Brooks to a sporting half-day created from scratch by our Agency to showcase the new “GHOST 12”.
CHALLENGE CARMIGNAC
• Employer brand
• Internal event
• Multisport Challenge
All Carmignac employees are invited to spend an evening focused on challenge and team spirit through group activities in order to create cohesion between employees. Each discipline of this multisport challenge is systematically supervised by a famous athlete.
• Advice
• Internal communication
• Football competition (World Cup)
The Danoners World Cup is a unique international internal sporting event of the DANONE group.
Organized as a real Football World Cup reserved for employees of the Danone Group, rewarded with a Golden Phoenix, “internal event” category by the UDA l’Union des Annonceurs in 1998.
DANONERS WORLD CUP
ODIGO
• Advice
• Internal event
• Seminar
Capgemini Technology Services regularly consults the Quarterback agency for the organization of its Kick-Off seminars. Employees were able to share unique and exceptional sporting moments in the cities of Biarritz, Versailles and Bordeaux.
• Employer brand
• Mainly internal and external communication
Saint-Gobain Football Cup, more than sport, a real system for recruiting young talents
SAINT-GOBAIN FOOTBALL CUP
SCHINDLER CUP
• Employer brand
• Internal event
• Multi-sport competition
Schindler France employees are invited to spend a multi-sport weekend in an exceptional location in Aix en Provence. Creation of a tailor-made sports and fun competition accessible to all.
PROPRIETARY EVENTS
ENGIE OPEN DE BIARRITZ
EVENT TYPE
• International women’s tournament (ITF circuit)
• 360° organization
SINCE
The ENGIE OPEN Biarritz Pays Basque has taken place every year since 2003 at Biarritz Olympique Tennis for seven days of competition at the highest level.
Since its creation, great players have participated in this tournament: Simona HALEP, Caroline GARCIA, Kristina MLADENOVIC, Pauline PARMENTIER and many others, making this event a springboard for players.
The most beautiful pétanque competition in the world
National reach for an unbeatable cost – visibility – audience ratio!
MASTERS DE PETANQUE
The 32 best teams in France fight for 4 days for an exceptional trophy
TROPHÉE DES VILLES
